Welcome, Chicago Marketing Professionals!
Time: May 18, 2009 from 6:30pm to 7:30pm
Street: 1624 South Randall Road
City/Town: Algonquin, IL 60102
Phone: 224 616 0630
Event Type: northwest, suburbs, meeting, -, chicago, web, 2.0, and, social, media, marketing
Organized By: Todor Krecu
Latest Activity: Jan 28, 2010
Northwest Suburbs Meeting - Chicago Web 2.0 and Social Media Marketing
Meet local Internet Marketing Professionals to discuss the latest trends, tactics, and techniques for Web 2.0 and Social Media Marketing.
We will discuss Social Media Sites, Blogs, Podcasts and Online Video. Social media sites allow people to share their content, opinions, insights, experiences, and perspectives. These sites offer users tools such as message boards, forums, podcasts, bookmarks, communities, wikis, weblogs etc. to share text, images, audio, and video.
Facebook - A Social Networking Site to connect with people, upload photos, share links and videos.
MySpace – A social networking website offering personal profiles, blogs, groups, photos, music and videos. There are over 100 million MySpace accounts and according to a CNN report there are about 230,000 new registrations per day.
NING - This is an online platform for users to create their own social websites and social networks
Twitter - A free social networking and micro-blogging service that allows users to send updates (otherwise known as tweets) which are text-based posts of up to 140 characters in length.
YouTube – Users can upload, tag and share their videos. Unregistered users can watch most videos on the site, while registered users are permitted to upload an unlimited number of videos. A December 2007 study by Burst Media found that 76 percent of men and 67 percent of women watch online videos.
Why Do It
Brand Management – Companies need to be diligent about how their brand is discussed on the Web and respond quickly and appropriately.
Speed to Market – Typically content can be posted on social media sites quickly. Company news, special events, press releases, etc. can be added to social media sites.
Low cost advertising – Social media sites rely on user generated content and typically there are no charges to place information on these sites.
Promote Company - Counter act negative publicity. Companies need to be consistent with their efforts and have established channels of communication ready to receive our message.
Repurpose Content – Information that companies already have can also be posted on Wikipedia, Facebook, MySpace, YouTube, etc.
Search Engines – Search engines are indexing content on social media sites and could give companies top placement and push down in the search results the competition some of the negative publicity companies get.