Chicago Social Media Marketing Group

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Northwest Suburbs Meeting - Chicago Web 2.0 and Social Media Marketing

Event Details

Northwest Suburbs Meeting - Chicago Web 2.0 and Social Media Marketing

Time: May 18, 2009 from 6:30pm to 7:30pm
Location: TeaGschwendner
Street: 1624 South Randall Road
City/Town: Algonquin, IL 60102
Phone: 224 616 0630
Event Type: northwest, suburbs, meeting, -, chicago, web, 2.0, and, social, media, marketing
Organized By: Todor Krecu
Latest Activity: Jan 28, 2010

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Event Description

Northwest Suburbs Meeting - Chicago Web 2.0 and Social Media Marketing

Meet local Internet Marketing Professionals to discuss the latest trends, tactics, and techniques for Web 2.0 and Social Media Marketing.

We will discuss Social Media Sites, Blogs, Podcasts and Online Video. Social media sites allow people to share their content, opinions, insights, experiences, and perspectives. These sites offer users tools such as message boards, forums, podcasts, bookmarks, communities, wikis, weblogs etc. to share text, images, audio, and video.

Facebook - A Social Networking Site to connect with people, upload photos, share links and videos.

MySpace – A social networking website offering personal profiles, blogs, groups, photos, music and videos. There are over 100 million MySpace accounts and according to a CNN report there are about 230,000 new registrations per day.

NING - This is an online platform for users to create their own social websites and social networks

Twitter - A free social networking and micro-blogging service that allows users to send updates (otherwise known as tweets) which are text-based posts of up to 140 characters in length.

YouTube – Users can upload, tag and share their videos. Unregistered users can watch most videos on the site, while registered users are permitted to upload an unlimited number of videos. A December 2007 study by Burst Media found that 76 percent of men and 67 percent of women watch online videos.

Why Do It

Brand Management – Companies need to be diligent about how their brand is discussed on the Web and respond quickly and appropriately.

Speed to Market – Typically content can be posted on social media sites quickly. Company news, special events, press releases, etc. can be added to social media sites.

Low cost advertising – Social media sites rely on user generated content and typically there are no charges to place information on these sites.

Promote Company - Counter act negative publicity. Companies need to be consistent with their efforts and have established channels of communication ready to receive our message.

Repurpose Content – Information that companies already have can also be posted on Wikipedia, Facebook, MySpace, YouTube, etc.

Search Engines – Search engines are indexing content on social media sites and could give companies top placement and push down in the search results the competition some of the negative publicity companies get.

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Comment by Todor Krecu on May 16, 2009 at 6:31am
Teresa Britton, The Marketing Therapist, will present on social media at the Chicago Web 2.0 and Social Media Marketing Meetup.

Bio:
Teresa Britton has over 16 years experience in the advertising and marketing industry. She’s developed and implemented successful marketing strategies for clients in a vast array of industries such as machining, finance, education, homebuilding, healthcare, digital technology, lawn and garden, and household products.
Teresa was actively involved in social media before Facebook was cool and anyone knew about Twitter. She’s spent the last several years researching, developing programs and educating others on the integration of social media into their existing marketing structure. Through the management of her own social media program and the management of her clients, she has mastered the processes for establishing, maintaining and analyzing the effectiveness of social media.
Teresa shares her knowledge and experiences with businesses and individuals through public speaking engagements, webinars, and through her own branded social media program, as The Marketing Therapist.
Comment by Todor Krecu on May 13, 2009 at 7:30pm
The meeting will be at TeaGschwendner located in the Algonquin Commons shopping center.

Directions to the Algonquin Commons shopping center:
http://www.shopatalgonquincommons.com/algonquin-commons/directions....

A map of the Algonquin Commons shopping center:
http://www.shopatalgonquincommons.com/algonquin-commons/merchants/l...
Comment by Rick McGrath on May 7, 2009 at 6:49am
I'm in. Time very well spent last time. Thanks for doing this.

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