"#TwitterWorks – The Book" is authored by Phil Gerbyshak, Joe Sorge and Scott Baitinger.
This is the story of how social media built a restaurant, a pizza truck and thousands of relationships.
This is the story of how two restaurants have used social media to reach out to customers, potential customers and to the media, resulting in increased business, media exposure and great fun.
AJ Bombers (@AJBombers) Is a popular burger joint in Milwaukee. Owner Joe Sorge has been using social media for the past year to engage with customers and promote the AJ Bombers brand. The restaurant had been written about in the New York Times, Wall Street Journal and hundreds of other national and local publications.
Streetza Pizza (@Streetzapizza) Is a pizza truck which launched in May of 2009. Owner Scott Baitinger has used social media to obtain customer input which has shaped the brand, the menu and every other aspect of the business. Since launch, Streetza Pizza has been named one of the Best Food Trucks in the U.S. by GQ Magazine, has been featured in TIME, on MSNBC and in hundreds of national and local publications.
Phil Gerbyshak (@philgerb) is the founder of the Make It Great! Institute and a self-proclaimed relationship geek; someone who knows all the tools, but also knows that people are what really matter in business, and in life. Phil has been working in the social media space for over 5 years, and Phil's work building relationships using blogs was spotlighted in the 2006 book What Nobody Ever Tells You About Blogging and Podcasting: Real Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere. Phil enjoys helping others learn the simple strategies and tactics that make life great and published his first book 10 Ways to Make It Great!, also in 2006. His next book will be published later in 2010 featuring success stories, tips and traps about using social media for small businesses.