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Todor Krecu's Blog (130)

Lenovo used social media marketing to enhance its corporate sponsorship of the Olympics games

"Voices of the Olympic Games" brought together 100 athlete bloggers from 25 different countries and connected them the world as they blogged their way to the 2008 Summer Olympics. Over the course of the Games, Lenovo’s Athlete Bloggers published more than 1,500 posts and received over 8,000 comments from fans around the world. “Voices” was a huge success and demonstrated the value of amplifying Olympic athletes’ real, unfiltered… Continue

Added by Todor Krecu on December 27, 2008 at 11:30am — No Comments

Merry Christmas and Happy New Year

Frohe Weihnachten und ein Gutes Neues Jahr
Joyeux Noel et Bonne Annee
Sretan Bozic i Nova Godina

Todor Krecu

Added by Todor Krecu on December 25, 2008 at 7:14am — No Comments

What is Social Media Marketing

From Wikipedia: Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their… Continue

Added by Todor Krecu on December 24, 2008 at 7:06pm — No Comments

Chicago Web 2.0 and Social Media Marketing Meeting Dec 18

The photos of the meeting held last night are at:

I will post information about the January meeting in a few days. Check the events page for updates:

Todor… Continue

Added by Todor Krecu on December 19, 2008 at 1:20pm — No Comments

Social Media in Plain English Video

This is a great video by Lee LeFever titled "Social Media in Plain… Continue

Added by Todor Krecu on December 16, 2008 at 9:43am — 2 Comments

One Laptop Per Child (OLPC) Association

The One Laptop Per Child (OLPC) association launched its Give 1 Get 1 program for a second time, allowing people to buy one of the mini-laptops and donate one to a child in the developing world at the same time for just US$399.

One Laptop per Child XO Laptop (Give a Laptop, Get a Laptop)

One… Continue

Added by Todor Krecu on December 2, 2008 at 9:32pm — 1 Comment

Chicago Web 2.0 and Social Media Marketing Meeting on November 24, 2008

The group meeting was help at Julius Meinl again and these members attended:

Pek Pongpaet (, Hope Bertram (, Philip Ivarson (, Karen Seda, Thomas Kruk and Todor Krecu (

The photos from the meeting are at:…


Added by Todor Krecu on November 25, 2008 at 2:54pm — No Comments

Swing-State Voters and the Social-Networking Sites They Love

As John McCain and Barack Obama try to get out the vote, they’ll invariably turn to social-networking Web sites. But doing well in swing states isn’t just a matter of creating a MySpace page: Voters in different states tend to frequent different sites.

Added by Todor Krecu on November 10, 2008 at 2:10pm — No Comments

How to engage social communities

Consumers are creating fan pages on Facebook, Linkedin, Ning and other social Web sites. These sites are dedicated to brands, products, stores, etc. The Nutella Fans Club on Facebook currently has over 200,000 members where they post photos and discuss the product. This is just one of several sites in Facebook dedicated to this product. The company can learn from the fans and get some helpful information and why people like Nutella. The next step would be for the company to engage these fans… Continue

Added by Todor Krecu on November 6, 2008 at 5:02am — No Comments

September Meeting

At this meeting we will discuss and Ning and how to use these sites in your media marketing plans.

Todor Krecu

Added by Todor Krecu on September 19, 2008 at 6:30am — No Comments

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