Welcome, Chicago Marketing Professionals!
Social Media and SEO
Event registration is at https://www.eventbrite.com/e/social-media-marketing-and-search-engi...
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.
Social networking websites allow individuals to interact with one another and build relationships. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing & advertising.
Social networking sites act as word of mouth. Social networking sites and blogs allow followers to “retweet” or “repost” comments made by others about a product being promoted. By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
This is the schedule:
4:30pm-6pm - Dinner (optional) at Beef and Brady, 127 S. State Street: http://www.beefbrandy.net/uploads/5/5/3/1/5531089/lunch_6_26_14.pdf
6pm-6:30pm - Registration and Networking
6:30pm-7pm - Dana Todd
7pm-7:30pm - Dan Reno
7:30pm-8pm - Q&A
8pm-? - Afterparty
The Bar Below specials:
Select draft beers $5
Jalapeno Cheese Dip $3
List of beers: http://thebarbelow.weebly.com/uploads/5/5/3/1/5531089/drink_list_la...
Dana Todd, Audience Empath / Digital CMO
Dana Todd is considered one of the pioneers of the internet marketing industry, and one of the few people who can truly claim to be a "Digital CMO". Her expertise includes all forms of online marketing and advertising tech, and she’s well recognized for her role evolving the search marketing industry. With almost 20 years experience in digital marketing, she brings leadership, vision and creative problem solving to organizations. Her inspirating public presence earns accolades such as the iMedia "Top 10 Hottest Digital Marketers". Press, industry analysts and technology leaders frequently tap Ms. Todd for her knowledge of the Internet industry, and she serves as an adviser for startups and boards. Most recently, Dana was CMO of Aftermath, a national biohazard services company. Prior, she was Global SVP Marketing of Performics, a Publicis agency. She started her digital marketing career as co-founder of digital agency SiteLab, then spun out Newsforce, a native advertising/content marketing startup that monetized news and PR (she earned a patent for the Newsforce press release SEO component).
Dan Reno, Director of SEO at Be Found Online
Dan originally started in paid search for a small group of Ecommerce websites selling Poker Supplies and Mini Scooters. He shortly thereafter expanded into organic search (SEO), but continued managing paid search campaigns for another company’s web development clients and was later acquired by a leading Chicago suburbs based web development company.
In his Internet Marketing tenure, Dan has worked with many great clients including, but not limited to: Stuart Weitzman, Donald J. Pliner, Chicago Bears, Fence Center, Pin Mart, O’Reilly Media, Cushman’s Honeybell, Cabela’s and The Palms.
Dan’s passions include spending time with his lovely wife and son, watching movies, drinking craft brew, shooting pool, website development and a few things much more embarrassing than those previously mentioned. If he won the lottery, Dan would go back to school for either Software Engineering or Film (yes, you read that correctly).
If your business or organization is interested in presenting or participating in this Meetup or future events please contact tkrecu(@)gmail.com
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