Welcome, Chicago Marketing Professionals!
In 2014 Facebook passed the 1 billion mark for monthly active users on phones and tablets. That is a sign of how mobile is approaching near-parity with desktop for Facebook. Instagram and Facebook Messenger each have over 200 million monthly users. Marketers and advertisers will learn how to reach social media customers on mobile devices.
There have been more than 2 billion check-ins with Foursquare. Users are encouraged to be hyper-local and hyper-specific with their check-ins-one can check into a certain floor/area of a building, or indicate a specific activity while at a venue. Users can choose to have their check-ins posted on their accounts on Twitter, Facebook, or both. Swarm, the new app from Foursquare, lets you to easily see who's out nearby and who wants to hang out later.
Over a billion people use Facebook to connect. Based on their location, age and more, we can introduce you to the people who'll love your business.
Facebook allows advertisers to reach people where they're engaged. Facebook is on 3 of every 4 smartphones, and more than half of people on Facebook visit every day.
Most online advertising reaches only 38% of its intended audience. Facebook's average is 89%.3 Your business gets more value from every ad.
Video plays an important part in telling a story and sharing a message. Over 6 billion hours of video are watched each month on YouTube. At this sessions marketers will learn how to add video to their marketing mix to grow their business and connect with their customers.
Over 300 million people use Instagram every month - making it more popular than Twitter. Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day.